Private Equity
Case Study

Our investment in Freedom Powersports, a motorcycle, boat, and recreational vehicle dealership group, provides a good example of the results we strive to achieve in our operating company investments. In the two and a half years since we acquired Freedom, the company has grown from two locations in the Dallas-Fort Worth Metroplex to become the dominant powersports retailer in DFW, with ten locations. Freedom has also added four dealerships in the greater Atlanta area and has purchased a building in which it will open a fifth greater Atlanta dealership. It is now the second largest powersports dealership group in the country.

In conjunction with and after our initial investment, we sourced debt capital for the business. We actively engaged in acquisition discussions and helped complete acquisitions on behalf of the company. We took the lead in purchasing real estate and building new facilities for the company. We helped the company integrate its accounting and CRM systems across 14 locations, guided the company through its first audit, and provided both board level, strategic oversight and day-to-day operational help to the company.

Freedom’s management team has executed well on its business plan, and we have made two successive equity investments to facilitate growth. We will continue to support Freedom and our other operating businesses, both financially and strategically. A case study describing the process is provided below.

Freedom Powersports Case Study